Understand why businesses develop a ‘‘house” style.
Reasons for using house styles may include:
- a uniformed approach
- consistency
- customer recognition
Examples of the purpose of using visuals and images in business documentation may include:
- allowing all readers to access information
- easier to read information
- being a more powerful way to share information
Learners need to provide evidence of comparing two different house styles to achieve assessment criterion 2.3
Assessment Criteria
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2.1
Explain why some businesses use a “house” style.
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2.2
Explain the purpose of visuals and images in business documentation, for example in logos, newsletters, publicity.
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2.3
Compare the house style of two different organisations.