Overview
Assessment Guidance
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Be able to create a plan for the components of a Content Management System (CMS) Website.
Define the term Content Management System (CMS).
Describe the features and functions of CMS Website software.
Explain the advantages and disadvantages of different hosting options.
Describe what success could look like when using a CMS website.
Identify keywords and/or keyword phrases to be used on each page of a website.
Register with a hosting provider with a suitable domain name in relation to keywords and/or keyword phrases identified.
Identify the website template to be used for a website.
Plan the content and layout needed for each page on a website.
Explain how laws, guidelines and constraints affect the content and use of websites.
Explain when and why to use different file types for saving content.
Be able to use CMS Software to create a Website.
Customise a website template in relation to a plan.
Use planned content to populate a website template.
Use programming and development techniques to add features and enhance a website.
Include keywords and/or keyword phrases in website meta-tags.
Include a blog in a website implementation.
Store and retrieve files in line with local guidelines and conventions where available.
Include links to Social Networking Sites in relation to a plan.
Include buttons to share content on a website.
Use testing methods to check that all elements and features of a website are working.
Register a website with search engines.
Understand how to make a website accessible.
Define the term ‘Accessible Websites’.
Explain the legal guidelines relating to web accessibility.
Explain how parts of a website should be modified to make it accessible.
Analyse whether a website follows accessibility guidelines.
Identify improvements to a website to ensure it follows accessibility guidelines.
Be able to measure and improve the return on investment (ROI) of a website.
Explain the importance of measuring traffic to a website.
Identify methods of measuring the return on investment (ROI) of a website.
Use analytic tools to monitor the traffic to a website.
Define the term ‘bounce rate’.
Explain the impact of bounce rate on a website.
Identify improvements to a website based on analytical information.