Online display advertising

Overview

Framework:
RQF
Level:
Level 4
Unit No:
F/508/0211
Credits:
5
Guided learning hours:
26 hours

Assessment Guidance

n/a

Unit Learning Outcomes

1

Understand requirements for online display advertising.

Assessment Criteria

  • 1.1

    Explain how to profile target audiences for online display ad campaigns.

  • 1.2

    Evaluate the suitability of publishing locations for online display ad campaigns for different target audiences.

  • 1.3

    Explain the factors to consider when planning online display ad campaigns.

2

Understand technology used in online display ad campaigns.

Assessment Criteria

  • 2.1

    Evaluate the relative merits of the methods of publishing display ads.

  • 2.2

    Describe the tools that can be used for creating banner ads.

  • 2.3

    Explain best practice in banner ad design.

  • 2.4

    Explain the data required to measure success of online display advertising.

3

Be able to manage an online display ad campaign.

Assessment Criteria

  • 3.1

    Plan an online advertising campaign.

  • 3.2

    Create banner ads for an online display campaign.

  • 3.3

    Manage a banner ad campaign.

  • 3.4

    Evaluate the success of a banner ad campaign against aims and objectives of a brief.

  • 3.5

    Evaluate own performance in running online display ad campaigns.

  • 3.6

    Recommend actions for improvement to own performance ad campaign.