Music Marketing and Promotion

Overview

Framework:
RQF
Level:
Level 2
Unit No:
R/505/3370
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of Evidence.

Unit Learning Outcomes

1.

Know about marketing and promotional processes in the music industry.

Assessment Criteria

  • 1.1
    Explain the importance of marketing and promotion in the UK music industry.
  • 1.2
    Identify a range of promotional materials from an existing campaign for an artist in the UK music industry.
  • 1.3
    Explain the intended target audience and the effectiveness of the materials in relation to the intended audience.
  • 1.4
    Evaluate the materials to assess what works well and what improvements could be made.
2.

Produce promotional materials.

Assessment Criteria

  • 2.1
    Plan a campaign for an identified artist, identifying media and audience.
  • 2.2
    Produce promotional materials appropriate to the campaign.
  • 2.3
    Evaluate the materials explaining what works well and suggesting areas for improvement.