Overview
Assessment Guidance
Portfolio of Evidence
Aim
This unit will help learners understand how to promote products and services and how customer behaviour is influenced by promotional activity.
Portfolio of Evidence
This unit will help learners understand how to promote products and services and how customer behaviour is influenced by promotional activity.
Know the importance of promotion within the concept of the marketing mix.
Learning Outcome 1: Indicative Content
Learners need to identify components of the marketing mix e.g. product or service, place or distribution, price, promotion
Examples of the importance and impact of promotion may include:
Know how businesses promote their products and services.
Learning Outcome 2: Indicative Content
Promotional methods may include:
On-line systems may include:
Know how promotional activities influence customers
Learning Outcome 3: Indicative Content
Examples of how customers behaviour is influenced may include:
Be able to develop a plan to promote a product or service.
Learning Outcome 4: Indicative Content
Learners must provide sufficient and valid evidence to achieve this outcome.
Aim of the promotion
Target customers