Promoting a Business

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
L/504/9415
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of evidence

Unit Learning Outcomes

1

Be able to identify features of a business to be promoted.

Assessment Criteria

  • 1.1
    State the key features of a specific business to be promoted to customers (e.g. ‘run by students for students’ or ‘open Sundays’).
2

Be able to explore and select business promotion strategies.

Assessment Criteria

  • 2.1
    Contribute ideas for promoting a specific business.
  • 2.2
    Actively listen to the business promotion ideas of others.
  • 2.3
    State the advantages and disadvantages of different business promotion ideas.
  • 2.4
    Select a promotional strategy, appropriate for a specific business enterprise and its target customers.
3

Be able to promote a business.

Assessment Criteria

  • 3.1
    Use an agreed straightforward strategy (e.g. developing a logo) to promote a specific business enterprise.