Promoting a Performing Arts Event

Overview

Framework:
RQF
Level:
Level 1
Unit No:
A/504/8051
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know why it is important to promote performing arts events.

Assessment Criteria

  • 1.1
    Give reasons why performing arts events need promoting.
  • 1.2
    State how different people and organisations benefit from events being promoted.
2

Know about ways to promote performing arts events.

Assessment Criteria

  • 2.1
    Describe promotional methods suitable for different types of events and different types of target audience.
3

Be able to plan for the promotion of a specific performance or event.

Assessment Criteria

  • 3.1
    Outline appropriate promotional methods, materials and outlets for a specific performance or event.
  • 3.2
    State how the chosen approach will reach the target audience and encourage them to attend.
4

Be able to promote a performing arts performance or event.

Assessment Criteria

  • 4.1
    Develop appropriate promotional materials or approaches for a specific performance or event which target particular groups.
  • 4.2
    Use different methods to encourage attendance.
5

Be able to review the promotion of a specific performance or event.

Assessment Criteria

  • 5.1
    Outline aspects of a promotion that have been successful and aspects that worked less well, giving reasons why some elements worked better than others.
  • 5.2
    Identify ways of improving future performances.