Promotional Materials for Travel and Tourism

Overview

Framework:
RQF
Level:
Level 1
Unit No:
T/504/7996
Credits:
4
Guided learning hours:
35 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know how promotional materials and methods are used in the travel and tourism industry.

Assessment Criteria

  • 1.1
    Describe different types of promotional materials and methods used by travel and tourism organisations.
  • 1.2
    Identify reasons why different organisations use different methods of promotion.
  • 1.3
    Outline how different types of promotional materials and methods are used when targeting different customers.
  • 1.4
    Identify strengths and weaknesses of different promotional materials and methods.
2

Know how promotional materials for the travel and tourism industry are planned and produced.

Assessment Criteria

  • 2.1
    Identify what should be included in a plan for producing promotional materials.
  • 2.2
    Identify aims and purpose of promotional materials.
  • 2.3
    Identify factors to be considered when planning promotional materials.
  • 2.4
    Identify resources that are needed to produce promotional materials.
  • 2.5
    Identify stages in the production of promotional materials.
3

Be able to produce and display promotional materials for the travel and tourism industry.

Assessment Criteria

  • 3.1
    Produce promotional materials suitable for use by travel and tourism organisations for a chosen customer group.
  • 3.2
    Display promotional materials in a way that would appeal to the chosen customer group.