Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Unit Learning Outcomes

1.

Understand current national and international legal and organisational guidelines for a social network advertising/promotional campaign.

Assessment Criteria

  • 1.1.

    Explain the current national and international legal and organisational guidelines relating to the use of social network site adverts.


2.

Understand the use of social networking site advertising campaigns for marketing purposes.

Assessment Criteria

  • 2.1.

    Explain factors to consider when creating social network site adverts.

  • 2.2.

    Justify the use of social network site advertising campaigns.

  • 2.3.

    Analyse why a social network advertising campaign may fail.

  • 2.4.

    Evaluate methods of monitoring social network site advertising campaigns.


3.

Be able to implement social networking site advertising campaigns for marketing purposes

Assessment Criteria

  • 3.1.

    Plan and create parallel social network site advertising campaigns for a business.

  • 3.2.

    Identify required outcomes from the social network advertising campaign.

  • 3.3.

    Monitor results of social network advertising campaigns.

  • 3.4.

    Implement changes required based on monitoring results.