Produce copy for Digital Media Communication

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Unit Learning Outcomes

1.

Understand how digital media channels affect how copy is produced.

Assessment Criteria

  • 1.1.

    Explain considerations for a selection of media channels.

  • 1.2.

    Explain how online content management systems affect copy production.

2.

Be able to produce copy for different types of digital communication

Assessment Criteria

  • 2.1.

    Write copy to meet the requirements of a brief using a style that is fit for purpose.

  • 2.2.

    Produce copy to accompany non-text media content, including optimised hyperlinks.

  • 2.3.

    Create metadata for copy.

  • 2.4.

    Embed metadata for different types of digital media communication.

3.

Be able to review copy for digital media communication.

Assessment Criteria

  • 3.1.

    Check the accuracy of content.

  • 3.2.

    Review copy against any legal and ethical considerations.