Introduction to the Media

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

Unit Learning Outcomes

1.

Understand how meaning is created within media texts.

Assessment Criteria

  • 1.1.

    Compare and contrast different media texts.

  • 1.2.

    Analyse the role of anchorage when creating meaning in media text.

  • 1.3.

    Analyse the role of signification when creating meaning in media texts.

2.

Understand different media genres.

Assessment Criteria

  • 2.1.

    Differentiate between the conventions of different genres in the media.

    This should include both traditional and contemporary genres in the media.

  • 2.2.

    Analyse the functions of genres.

  • 2.3.

    Evaluate developments and changes in media genres.

3.

Understand representation in the media in society.

Assessment Criteria

  • 3.1.

    Analyse how different groups in society are represented by the media.

  • 3.2.

    Analyse the impact of media stereotyping on society.

  • 3.3.

    Evaluate how legal and ethical issues can impact on media representation.