Introduction to the Media

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
6
Guided learning hours:
Not available

Qualification Grading Type

Graded

For the full unit details, please download the latest version of the qualification specification. This is available for download on the relevant qualifications page.

Unit Learning Outcomes

To view the assessment criteria and any additional content, please expand the relevant learning outcome below.

1. — Understand how meaning is created within media texts.

Assessment Criteria

  • 1.1.

    Compare and contrast different media texts.

  • 1.2.

    Analyse the role of anchorage when creating meaning in media text.

  • 1.3.

    Analyse the role of signification when creating meaning in media texts.

2. — Understand different media genres.

Assessment Criteria

  • 2.2.

    Analyse the functions of genres.

  • 2.3.

    Evaluate developments and changes in media genres.

3. — Understand representation in the media in society.

Assessment Criteria

  • 3.1.

    Analyse how different groups in society are represented by the media.

  • 3.2.

    Analyse the impact of media stereotyping on society.

  • 3.3.

    Evaluate how legal and ethical issues can impact on media representation.