Developing a Brand

Overview

Framework:
Access to HE 2024
Level:
Level 3
Unit No:
Not available
Credits:
3
Guided learning hours:
Not available

Qualification Grading Type

Graded

Unit Learning Outcomes

1.

Understand the constituents of the promotional mix.

Assessment Criteria

  • 1.1.

    Explain what is meant by promotional mix.

  • 1.2.

    Assess the suitability of a promotional mix for a product or service.

2.

Understand how to promote a brand to customers.

Assessment Criteria

  • 2.1.

    Analyse the benefits of branding.

  • 2.2.

    Evaluate methods which a new business might use to establish its brand.

3.

Be able to prepare promotional plans.

Assessment Criteria

  • 3.1.

    Design a promotional campaign for a new product or service which utilises a new or existing brand.

  • 3.2.

    Create an effective plan for implementing and reviewing a promotional campaign for a product or service for a new or existing brand.