Overview
Assessment Guidance
Portfolio of Evidence
Unit Learning Outcomes
1
Know about marketing and promotion in the music industry.
Assessment Criteria
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1.1
Outline the role of marketing and promotion in the music industry.
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1.2
Describe different promotional methods used in the music industry, including ways of reaching different target audiences.
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1.3
Outline the effectiveness of a specific example of marketing in the music industry.
2
Be able to produce music marketing and promotion materials.
Assessment Criteria
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2.1
Identify promotional materials appropriate for a specific marketing campaign.
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2.2
Produce materials for a specific marketing campaign which promote the product, service or event in a way that is appropriate for the target audience.
3
Be able to review a music marketing campaign.
Assessment Criteria
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3.1
Outline aspects of a specific marketing campaign that were successful.
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3.2
State how the campaign could have been improved.