Digital Marketing

Know principles of digital marketing.

• Principles for writing a product description include: features, benefits, keywords.
• Principles for selecting photos to market products digitally include: interesting picture, attractive background, focus on product being sold, show the life customers could have if they bought your product.

Assessment Criteria

• 1.1

  Outline principles for writing a product description for digital marketing.

• 1.2

  Outline principles for selecting photos to market products digitally.

Know about digital marketing via social media.

• Social media for digital marketing include: Facebook, Instagram, Twitter LinkedIn, Pinterest, YouTube, Snapchat.
• A digital marketing platform can be used to: connect with customers, build a brand, increase sales and drive website traffic.

Assessment Criteria

• 2.1

  State which social media are commonly used for digital marketing.

• 2.2

  Outline ways a selected platform can be used for digital marketing.

Know about digital marketing via emails.

Principles for writing promotional emails to customers include: writing for ‘scannability’, creating a readable flow, appealing to the emotions of the reader, using the right tone of voice, repeating to reinforce, persuading and convincing.

Assessment Criteria

• 3.1

  Outline principles for writing promotional emails to customers.

Know about digital marketing via ads.

Things to include in a digital advertisement include: name of company, company logo, photo of product, catchy headline, call to action, link to online store.

Assessment Criteria

• 4.1

  Outline things to include in a digital ad.

• 4.2

  State places to market via digital ads.

Be able to market a product digitally.

Places to market via digital advertisements include: blogs, social media, e-magazines.

Assessment Criteria

• 5.1

  Write a short product description to market a product online.

• 5.2

  Select photos to market a product online.