Digital Media Narratives

Overview

Framework:
RQF
Level:
Level 2
Unit No:
A/617/6722
Credits:
3
Guided learning hours:
24 hours

Assessment Guidance

Portfolio of evidence

Aim

The aim of this unit is for learners to investigate the use of narratives within the digital and creative sector. They will use their research findings to produce their own narratives in response to a design brief.

Unit Learning Outcomes

1

Know about the use of narratives within the digital and creative industries.

Purposes of digital narratives; (e.g. information based, entertainment, advertising, promotional, educational, commercial)

Formats; (e.g. written, visual communication, image based, audio, storyboards, comic strips, moving image)

Disciplines with the creative media sector; (e.g. Television, Film, Music, Radio, Print, Interactive media, Computer games, Photography, Advertising, Special FX)

Narrative techniques; (e.g. engaging the audience, purpose / moral, using visual prompts, visualisation, use of positive / negative, personable to the audience, surprise)

Assessment Criteria

  • 1.1

    Identify effective examples of digital narratives used in creative media products.

  • 1.2

    Describe how digital narratives can enhance a creative media product.

2

Be able to plan a narrative for a digital media product.

Planning; Different elements of plan - Different purpose and audience

Types of writing; (e.g. webpage content, magazine review, synopsis, game storyline, narrative, commentary for a voice over, advertisements)

Meets the design brief; (e.g. initial intentions, design brief constraints,). 

Assessment Criteria

  • 2.1

    Identify audience for digital narrative.

  • 2.2

    Develop a plan for a digital narrative to meet a design brief.

3

Be able to create a narrative for a media product in response to a design brief.

Select and Apply; Learners select and apply appropriate materials, techniques and process to create a narrative

Assessment Criteria

  • 3.1

    Select and apply appropriate techniques to create a digital narrative.

4

Be able to review a narrative against the design brief.

Review own work; Learners will go over and examine the stages of producing their own work and the extent to which it meets the brief

Gather feedback; Learners will gather feedback from peers on the extent to which their work meets the brief. They may present the feedback as annotations, orally

Improvements; Learners will suggest ways that the narrative could be improved in line with the feedback.

Assessment Criteria

  • 4.1

    Review the extent to which the narrative meets the brief.