Promoting a Creative Industries Event

Overview

Framework:
RQF
Level:
Level 1
Unit No:
L/617/1332
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know why it is important to promote events.

Assessment Criteria

  • 1.1

    Give reasons why creative industries events need promoting.

  • 1.2
    State how different people and organisations benefit from events being promoted.
2

Know about ways to promote events.

Assessment Criteria

  • 2.1
    Describe promotional methods suitable for different types of events and different types of target audience.
3

Be able to plan for the promotion of a specific event.

Assessment Criteria

  • 3.1

    Outline appropriate promotional methods, materials and outlets for a specific event.

  • 3.2
    State how the chosen approach will reach the target audience and encourage them to attend.
4

Be able to promote a specific event.

Assessment Criteria

  • 4.1

    Develop appropriate promotional materials or approaches for a specific event which target particular groups.

  • 4.2
    Use different methods to encourage attendance.
5

Be able to review the promotion of an event.

Assessment Criteria

  • 5.1
    Outline aspects of a promotion that have been successful and aspects that worked less well, giving reasons why some elements worked better than others.
  • 5.2
    Identify ways of improving future performances.