Promoting a Creative Industries Event

Overview

Framework:
RQF
Level:
Entry Level 3
Unit No:
L/617/1315
Credits:
3
Guided learning hours:
30 hours

Assessment Guidance

Portfolio of Evidence

Unit Learning Outcomes

1

Know why it is important to promote events.

Assessment Criteria

  • 1.1

    Outline the benefits of promoting events.

  • 1.2
    Outline key information that should be included in promotions.
2

Know about ways to promote events.

Assessment Criteria

  • 2.1

    Outline different methods of promoting events.

3

Be able to plan for the promotion of a specific event.

Assessment Criteria

  • 3.1

    Identify appropriate promotional methods and materials for a specific event.

  • 3.2
    Identify suitable outlets for publicity.
4

Be able to promote a specific event.

Assessment Criteria

  • 4.1

    Develop appropriate promotional materials or approaches which provide key information on the event.

  • 4.2

    Use appropriate methods to raise awareness of the event.

5

Be able to review the promotion of a specific performance or event.

Assessment Criteria

  • 5.1
    Identify aspects of a promotion that have been successful and aspects that have been unsuccessful.