Key Facts

Level:
Level 2
Subject Sector:
15.4 Marketing and Sales
Credits:
3
Qualification No:
603/6517/1
GLH:
24 hours
Total qualification time:
30 hours
Age Range:
Pre 16, 16-18, 19+

Whilst some of our qualifications are regulated for pre 16 learners our minimum age is 14.

Qualification purpose

Prepare for further learning or training and/or develop knowledge and/or skills in a subject area

Qualification Grading Type

Pass

Assessment Methods

  • Portfolio of Evidence

  • Why choose this qualification?

    These single unit qualifications are designed to develop knowledge and understanding of the core areas of digital marketing. While they can easily be offered as stand-alone bite-sized awards, the new qualifications could also be usefully combined with other units or qualifications into meaningful packages of learning.

    Rules of Combination

    Learners must achieve the single mandatory unit.


    Units

    Mandatory

    Learners must achieve the single mandatory unit.

    Digital Marketing

    Level:
    Level 2
    Guided Learning Hours:
    24
    Credits:
    3
    Unit No:
    F/618/3705
    Click here to view full unit details

    What is the purpose of this qualification?

    The aim of this Award is for learners to undertake the planning and management of a marketing campaign. They will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of their own campaign. This may be to promote a product or raise awareness of an issue. They will review their work in response to the design brief and outline improvements for future practice.


    What skills, knowledge, or understanding does this qualification develop?

    Learners will develop knowledge and understanding of the core areas of Digital Marketing.


    Progression & entry requirements

    There are no entry requirements

    Funding information

    There are now two main sources for funding information, a straightforward ESFA Qualification Search and the more detailed Find a Learning Aim website.

    The new Find a learning aim (FALA) service provides a search tool that you can use to check the funding status of any qualification, framework, unit, standard or T Level:

    View this qualification on the ESFA’s Find a learning aim website

    The Education and Skills Funding Agency search provides funding information on qualifications. It does not provide funding information for units, non-regulated activity and work placements, for this information please use Find a learning aim (FALA).

    View this qualification on the ESFA Qualification Funding Search

    How to find a learning aim

    If you’re not sure how to use the new find a learning aim website, we’ve created a handy walkthrough to help you:

    How to Use: Find a learning Aim


    We have done our best to collate and summarise the key information, and wherever possible we alert our providers to changes in funding policy.

    This funding information is provided in good faith and it is always advisable to check directly with the funding agencies before committing to delivery.